Digital marketing and paid media professional
Currently at Havas People, London.
A BSc (Hons) First Class Degree in Marketing has allowed me to understand the systems, behaviours, and cultures that drive the world in which we live in.
10+ years’ experience and one mission to make every pound of media spend actually mean something. We have an existentialist and psychological duty to recognise how media shapes behaviour and so identity. High stakes…
Because people don’t just care about what you offer – they care about what they align with. Afterall, we continuously recreate within systems through our choices - it’s all real-time.
Running it
Like trains running across the UK network, paid media relies on timing, coordination, and clear routes. One delay or misplaced signal can slow the whole journey right from awareness all the way to conversion.
I believe data is like the signalling system, budgets are the fuel, and creative is the carriage people actually want to step into.
Making it
Every lever and cog has to work in sync and when it all clicks, you get a masterpiece of motion - strategic, imaginative, and unmistakably human.
Each campaign is an invention: part data, part daring idea, and part human imagination. Some unfold seamlessly; others are fuelled by toast, tea, and sheer determination.
Believing it
That’s best suited to another channel, don’t you think? You know two of my favourite things so far, so I’m sure we’ll have something to natter about…